Atop the glass, above the bridge that shoots over from Millennium Park; as you ascend, above you, on your left, before you enter:
Like this.
Vsing the old to make new. That's what the "v" does, that's what the Modern Wing does.
With the major new wing, the AIC thought it a good time to rebrand. They hired the design firm Pentagram.
Remember, Art Institute of Chicago director Jim Cuno wrote, “Who Owns Antiquity?” He is interested in the old, as much as the new. He lauds merging cultures and epochs under one roof. The AIC does that well.
The font is Topaz with overtones of Wiener Werkstätte, and especially with the classic Roman "v", well, he owns antiqvity.
Precedent? On the 1893 Michigan Avenue facade you will also find the word - confusing and then humorous to children - "Institvte."
What's odd here is that the classic Roman "v" is usually found etched into stone, not glass. But that's what makes this Modern Wing so great - that deeply satisfying combination of classical and modern.
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3 comments:
I like the sign but I don't get the use of the Latin V or U. Is there a precedent on the building?
And I just noticed it in you thread title too. Very nice Edward!
Using the old to make new. That's what the "v" does, that's what the Modern Wing does.
With the major new wing, the AIC thought it a good time to rebrand. They hired the design firm Pentagram.
Remember, AIC director Jim Cuno wrote, “Who Owns Antiquity?” He is interested in the old, as much as the new. He lauds merging cultures and epochs under one roof. The AIC does that well.
I think the font is Topaz, Cuno likes the Wiener Werkstätte overtones, and expecially with the classic Roman "v", well, he owns antiqvity.
Precedent? On the 1893 Michigan Avenue facade you will find the word - confusing and then humorous to children - "Institvte."
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